AUSTIN,
TX–
The 2010 Southwest Foodservice Expo will be at the George
R. Brown
Convention Center in Houston
June 27-29. Influential restaurateurs will mingle with leading suppliers
at the largest foodservice trade show in the region. Expo, which is
produced by the Texas Restaurant Association (TRA), brings the dynamic $35
billion Texas
restaurant industry together under one roof to showcase the latest culinary
trends, equipment, foods, products and services.
“As one of the largest, most
inclusive foodservice tradeshows in the nation, the community of sharing and
collaboration at Expo is extraordinary,” stated Texas Restaurant Association
CEO Richie Jackson. “Industry professionals who attend the show are
guaranteed to walk away with countless ideas for improving their own business
operations.”
Hundreds of exhibitors will fill
more than 200,000 square feet of the George
R. Brown
Convention Center and
thousands of foodservice professionals will benefit from three days of networking,
education, culinary demos and competitions.
“This year we are excited to have
first-time exhibitors showcasing the latest technology innovations such as
touch screen tables, digital signs and menu-labeling systems, as well as a new Food
Nutrition Center
featuring sessions on how to comply with the latest nutritional standards that
are at the forefront of the nation’s health movement,” said TRA Vice President
Expositions Mel Forehand.
The Education
Idea Center
features sessions on topics ranging from the state of the industry, federal
health care reform and social networking to restaurant construction, operations
and marketing. These sessions are free to attendees, and speakers
represent some of the leading restaurant companies in the country, including
Brinker International, Pizza Patron and Z’Tejas.
Of course, there is no shortage
of celebrity chefs. The winner and runner-up of Top Chef Season 6,
Michael Voltaggio and his brother Bryan Voltaggio, will demonstrate their
culinary skills and creativity at the Culinary Showcase on Monday, June 28.
Houston chefs Randy Evans
(Haven), Hugo Ortega (Hugo’s), Michael Dei Maggi (The Rockwood Room), Danny
Trace (Brennan’s of Houston), Mark Schmidt (The Rainbow Lodge) and Kiran Verma
(Kiran’s) will shine a spotlight on the dynamic local restaurant scene while
sharing their expertise with attendees through education sessions and culinary
demos.
For more information or to
register for the 2010 Southwest Foodservice Expo, visit www.swfoodexpo.com.
The Southwest Foodservice Expo is
open to the trade only. No one under the age of 16 is admitted. Rolling
carts, wheeled bags and luggage carts will not be allowed in the exhibit call
during show hours. Proof of business ID may be required.
Texas Restaurant Association
The Texas Restaurant Association
was formed in 1937 to serve as the advocate in Texas
and the indispensable resource for the foodservice industry. Today, as a leading
business association, TRA represents the state’s $35 billion restaurant
industry, which is comprised of more 45,000 plus locations and a workforce of
over one million employees. Along with the Texas Restaurant Association
Education Foundation, the Association represents, educates and promotes the
growing industry. www.restaurantville.com
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