Christian Brand Resonates with South American Christians
NEW YORK, NY – The Ministry of Tourism recently unveiled in South America the Christian branding campaign utilized in North America: Visit Israel – You’ll Never Be the Same.
The upcoming Christian-themed advertising campaign will focus on reaching Christian leaders as well as Christian consumers in Brazil via print, online, and radio.
“The support and growth we have seen in Brazil from the Christian market has been amazing,” said Haim Gutin, Tourism Commissioner, North and South America. “The feedback we received from the Visit Israel-You’ll Never Be the Same campaign was outstanding.”
In addition to traditional advertising, the Ministry of Tourism has produced promotional DVD’s and a tool kit designed for leaders of the Catholic and Evangelical markets. All the materials will be in the Portuguese language. The Ministry also plans to host Christian journalists and leaders for familiarization trips, including an upcoming trip of 15 Brazilian pastors.
For more information about travel to Israel, please visit www.EvangelicalIsraelExperience.com.
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