USDA LAUNCHES NEW ONLINE NUTRITION SUPERTRACKER IN TIME FOR THOSE HEALTHY NEW YEAR RESOLUTIONS

New Web Tool Designed to Help
Americans Make Healthy Food and Physical Activity Choices

WASHINGTON, DC – Just in time to
help Americans keep their New Year’s resolutions by making healthy food and
physical activity choices, Agriculture Secretary Tom Vilsack released
USDA’s new nutrition SuperTracker.
The SuperTracker is a comprehensive, state-of-the-art resource available
at ChooseMyPlate.gov designed to assist individuals as they make changes in
their life to reduce their risk of chronic disease and maintain a healthy weight.
Release of this new web tool comes as USDA highlights the second in a series of
themed consumer
messages
supporting the MyPlate icon – Enjoy Your Food, But Eat
Less
– that USDA is promoting the next three months in conjunction with
more than 5,000 organizations participating in the MyPlate Nutrition
Communicators Network
.

“Overcoming the health and
nutrition challenges we face as a nation is critical and the SuperTracker
provides consumers with an assortment of tools to do just that,” said
Vilsack. “This easy-to-use website will help Americans at all stages of
life improve their overall health and well-being as they input dietary and
physical activity choices into the tool. During the holiday season we are
surrounded by good food and this is a perfect time to Enjoy Your Food, But
Eat Less
.”

The SuperTracker is a
visually appealing, comprehensive, state-of-the-art resource available at ChooseMyPlate.gov.
It is designed to assist individuals as they make changes in their life to
reduce their risk of chronic disease and maintain a healthy weight. Consumers
can access this free, on-line tool at anytime and can choose a variety of
features to support nutrition and physical activity goals. SuperTracker
offers consumers the ability to:

  • Personalize recommendations for what and how much to eat and amount of physical
    activity.
  • Track foods and physical activity from an expanded database of foods and physical
    activities.
  • Customize features
    such as goal setting, virtual coaching, weight tracking and journaling.
  • Measure progress
    with comprehensive reports ranging from a simple meal summary to in-depth
    analysis of food groups and nutrient intake over time.
  • Operationalize
    the 2008 Physical Activity Guidelines.
  • Support family and friends by adding their individual profiles.

The SuperTracker complements
First Lady Michelle Obama’s Let’s
Move!
initiative and provides practical information to help
individuals, health professionals, nutrition educators, and consumers build
healthier diets. As Americans are experiencing epidemic rates of overweight and
obesity, the online resources and tools available at ChooseMyPlate.gov
can empower people to make healthier food and physical activity choices for
themselves, their families, and their children.

Additional new consumer
messages
in the months to come will include Drink Water Instead
of Sugary Drinks; Make at Least Half Your Grains Whole Grains; and Avoid
Oversized Portions
. USDA and its MyPlate Nutrition
Communicators Network
partners will find innovative ways to deliver
the easy-to-adopt how-tos for these messages to empower consumers to make
healthier food choices.

Originally identified in the Child
Obesity Task Force report which noted that simple, actionable advice for
consumers is needed, MyPlate
replaced the MyPyramid image as the government’s primary food group
symbol as an easy-to-understand visual cue to help consumers adopt healthy
eating habits consistent with the 2010 Dietary
Guidelines for Americans
.

ChooseMyPlate.gov
provides practical information to individuals, health professionals, nutrition
educators, and the food industry to help consumers build healthier diets with
resources and tools for dietary assessment, nutrition education, and other
user-friendly nutrition information. As Americans are experiencing epidemic
rates of overweight and obesity, the online resources and tools can empower
people to make healthier food choices for themselves, their families, and their
children.

Other Associated Resources: Dietary
Guidelines.gov
; ChooseMyPlate.gov;
LetsMove.gov

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